Founded in 2007, BOBO is headquartered in Baigou New Town, Baoding, Hebei Province, a major commercial hub in northern China widely known as the “Capital of Chinese Luggage and Bags.” Operated by Hebei Shimano Luggage Manufacturing Co., Ltd., BOBO is a modern bag enterprise specializing in the design, manufacturing, and brand operation of original fabric bags. With affordable original fabric bags as its core category, BOBO is committed to bringing well-designed, practical, and accessible products into the everyday lives of consumers around the world.

Over the past nineteen years, BOBO has evolved from a family-workshop OEM business into a global original brand. This transformation has been guided by a clear business philosophy: originality as the foundation, quality as the cornerstone, and culture as the source of added value. Original design distinguishes the brand, reliable quality earns long-term trust, and cultural expression brings warmth, personality, and emotional resonance to every product. In product development, BOBO focuses not only on functionality—such as storage capacity, lightweight construction, and durability—but also on contemporary consumers’ pursuit of aesthetics, individuality, and lifestyle expression.

Today, BOBO employs more than 50 professionals, with highly educated and senior technical personnel accounting for approximately 20% of the team. The company operates a 20,000-square-meter manufacturing facility and has developed integrated capabilities in product development, production, quality control, and supply-chain coordination. With an annual capacity exceeding five million bags, BOBO serves customers in more than 60 countries and regions worldwide. Leveraging Baigou’s mature bag-industry ecosystem and its own accumulated manufacturing expertise and brand strength, BOBO has built a broad and stable foundation for international cooperation.

In 2024, BOBO achieved an output value of RMB 164 million, representing year-on-year growth of 40%. Its continued development has also contributed to regional industry growth and employment, supporting more than 8,000 jobs in Baigou and surrounding areas. As a committed participant in Baigou’s transition from traditional manufacturing to original branding, quality-oriented production, and global operations, BOBO will continue to enhance product value, brand influence, and international service capabilities with an open and forward-looking vision.